Soy Whipped Topping Business Plan Assignment Example | Topics and Well Written Essays - 1750 words

Soy Whipped Topping Business Plan - Assignment Example Soy foods and products include several whipped toppings that are basically made from rice, soy and even coconut. Both rice and soy whips in the market are either in spray cans or boxes. These products normally have a lifespan of a year and are supposed to be refrigerated. The soy whipped topping are good when used with cakes, fruits, desserts, pies, cappuccinos and even beverages such as chocolate tea. The most popular soy whipped toppings currently in the market belong to two brands; Soyatoo and Viana. Soyatoo soy whip brands include: blue-rice whip, brown-cocoa whip and the red-soy whip which are normally in boxes or spray cans of three hundred milliliters (ML). Despite the different colors the three products are made from similar inputs. Over the recent past, different individuals in United States and Europe have continued to develop interest in soy foods and products. This has further increased the demand of these products in the American market. This industry is basically made of various key players. Some of these players in this industry are developing while others have quite established their brands in different markets of the world. This is the reason why some consumers in America have in the past raised concerns regarding some existing soy whip products in the market and more specifically on issues of lactose presence as well as the functioning of the whip spray cans. As true entrepreneurs, we considered this as a good opportunity that required intervention and we decided to start a business of making soy whipped toppings and target lactose intolerant people in the market amongst other. Our soy whipped topping products will be in line with the respective customer’s needs and also of substantially high q uality. When starting a business, it is normally important for one to start by deciding on the particular form of business to operate since each form of business develops a different legal operating structure different from the others. In